Page Impressions Ltd Blogcetera: Apple on top, but Android's position is growing stonger!

Sunday, September 08, 2013

Apple on top, but Android's position is growing stonger!

Millennial Media, the Mobile ad platform, has released their latest Mobile Mix report, covering Q2 2013.  The report lists the top 20 mobile devices adding tablets into the mix along with smartphones and feature phones. Apple made devices dominate the rankings taking three of the top four places, however, the increasing importance of Android based machines is crucial. Samsung occupies the number two spot with its Galaxy S phones and gains some additional presence in the top ten thanks to the appearance of the Galaxy Tab and Galaxy Note in the top 10 list. HTC and Motorola lose some representation on the list, however and Amazon debuts with the Kindle Fire ranking number eight overall for impressions.  The fall of alternatives to iOS and Android make the market a two horse race.  Blackberry is clearly in trouble and Windows is failing to make any impression on the market.  Microsoft’s purchase of Nokia is unlikely to turn Windows prospects around.
Top 20 Devices - Ranked by Impressions


The fact that Google Play is now outpacing Apple App store for downloads suggest that the Android is increasingly eating Apple’s lunch.

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