This statistic suggests that using mobile devices to purchase through sites such as Amazon, John Lewis etc. is more likely to be the norm rather than the exception. In a recent survey, OFCOM forecast the number of mobile broadband subscribers to be in the region of 5.1 million. With sales of Tablet computers of every type likely to be the most sought after gift this Christmas, that number is sure to grow dramatically and with it the opportunity for retailers to grow their online sales channel as well as location based sales by offering incentives to bring users into High Street stores.
Sadly all this furious activity in mobile sales comes to late for Zagme which succumbed to the dotcom bust when trying to raise a second round of finance. Todays location based apps have a much brighter future!