Page Impressions Ltd Blogcetera: iOS Continues to dominate mobile market for mobile ads, but for how long?

Saturday, September 07, 2013

iOS Continues to dominate mobile market for mobile ads, but for how long?

Most recent reports suggest that Apple's iOS continues to dominate the mobile advertising market in terms of impressions and revenue generation delivering almost 44% of all ad impressions and almost 50% of revenue (Figure 1).  The mobile market is increasingly looking like a two horse race between Apple iOS and Android and whilst on the face of it Apple continues to dominate, the decline of any alternative operating system other than Android suggests that in the near term Android will soon pass iOS as it becomes the de-facto alternative operation system.

Traffic share (mobile phone OS)
OS Share
% of Traffic
% of Revenue
Android
31.24%
28.08%
Phone
30.58%
27.76%
Tablet
0.66%
0.32%
iOS
43.75%
49.36%
IPhone
30.88%
36.44%
iPad
8.04%
10.21%
iTouch
4.83%
2.71%
RIM
3.37%
5.41%
Symbian
5.16%
1.56%
Windows
0.26%
0.30%
Other
16.21%
15.27%
Source: Opera  mediaworks

The challenge presented by Android is strengthening as Google and its partners increase the rate of innovation.  Apple is clearly showing signs of innovation fatigue.  A recent report by Goldman Sachs pointed to several concerns, including “delayed product cycles, supply chain difficulties, product price erosion, and a slower pace of product innovation.” Apple’s ability to continue innovating at the breakneck pace it maintained over the past few years remains a major concern.  The recent performance of Google Play surpassing Apple's App Store downloads particularly in emerging markets underline the direction of travel.
This rebalancing of the market suggests that in the longer term the Android market is set to become the most important mobile advertising market.

16 comments:

Vicente wiko said...

training leadership jasa video editing langkah penjualan konveksi baju jasa video repeat order Analisis Likuidita pemasaran produk brand menempatkan diri dalam sebuah teem catering email marketing TrainingCross functiona tempat sewa mobil konsumen menggunakn conputer konsultan pajak business card profesionalitas kerja jasa pemasaran produk referensi penyelenggaraan pada karyawan jasa event penghargaan bisnis training manajemen promo sewa mobil produk menguasai skill Analisis Akutansi website website investasi saham jasa pemasaran online program manajemen pengetahuan

Burl yuni said...

produk kecantikan kosmetik wajah aman jual hebel jual rumah jakarta timur jasa kontraktor landscape jual bata jual baju online jual apartemen aceh langsa Jasa Video Shooting pemutih kulit tas import branded jual apartemen aceh langsa Jasa Video Shooting pemutih kulit tas import branded jual baja ringan jasa kontraktor Biro Jasa jual apartemen aceh langsa jual rumah dki jakarta tabita skincare produk kecantikan kosmetik wajah aman jual hebel jual rumah jakarta timur jasa kontraktor landscape jual bata jual baju online Catering Jakarta http://jasatraining.xyz Jasa Pemasaran Promosi Bisnis Online Marketing Rental Mobil di Jakarta krim pemutih ketiak grosi baju korea

Hal taqim said...

Atap Genteng Daftar Kosmetik Pem Permainan Mobil Truk Supplier Tas Kontraktor Rumah Grosir Pakaian Wanita Tas Kw Murah Harga Sewa Rumah Al Grosir Tas Import Branded Pasir Pantai Rumah Dijual Bsd Gi Gudang Tas Branded Daftar Cream Pemuti Grosiran Baju Murah Harga Bondek Grosir Baju Online Toko Murah Online Rumah Dijual Di Sutera Jual Rumah Di Gadin Tas Murah Grosir

Nettie yaka said...

Kursus Online http://jasatraining.xyz Jasa Jual Beli biro jasa perijinan jasa bangun rumah jual rumah tangerang gading serpong grosi baju korea Jasa Akuntansi jasa kontraktor Promosi Bisnis Online http://birojasa.xyz jasa desain furniture Jasa Desain Interior jual apartemen bsd tangerang Jasa Pemasaran Online Konsultan Pajak Jasa Catering Jasa Video Shooting Catering Jakarta Rental Mobil Jakarta Rumah Dijual Alam Sutera biro jasa perijinan jasa bangun rumah jual rumah tangerang gading serpong grosi baju korea Jasa Akuntansi jasa kontraktor Promosi Bisnis Online http://birojasa.xyz jasa desain furniture Jasa Desain Interior

Wesley yuniarty said...

Rumah Dikontrakan Pintu Besi Garasi Harga Pasir Silika Pabrik Paving Block Arsitektur Rumah Sederhana Rumah Bsd Harga Rumah Nusa Loka Toko Grosir Online Rumah Dijual Nusa Loka Rumah Bsd Dijual Mu Harga Hebel Harga Rumah Murah D Rumah Di Jual Di Al Kosmetik Buat Wajah Taman Minimalis Batu Alam Gambar Genteng Cara Membuat Batako Harga Tas Murah Instalasi Listrik Rumah Tangga Interior Apartemen

Clement vanesha said...

Denah Rumah Tinggal Pagar Balkon Tas Batam Murah Batu Garut Merah Design Interior Minimalis Tas Kw Branded Rumah Murah Di Gadi Model Kanopi Rumah Dijual Di Ala Jual Rumah Bsd Gree Cream Pemutih Muka Toko Wanita Online Harga Gula Pasir 1 Kg Harga Pagar Besi Minimalis Jual Rumah Bsd City Pusat Baju Murah Grosir Murah Cream Pemutih Yang Beton Ringan Kanopi Rumah

oakleyses said...

burberry outlet online,burberry,burberry outlet,burberry handbags,burberry factory outlet,burberry sale, ray ban sunglasses, michael kors outlet,michael kors,kors outlet,michael kors handbags,michael kors outlet online,michael kors outlet online sale,michael kors handbags clearance,michael kors purses,michaelkors.com,michael kors bags,michael kors shoes,michaelkors,cheap michael kors, tiffany and co jewelry,tiffany and co outlet,tiffany and co,tiffany's,tiffanys,tiffany co,tiffany jewelry, rolex watches,rolex,watches for men,watches for women,omega watches,replica watches,rolex watches for sale,rolex replica,rolex watch,cartier watches,rolex submariner,fake rolex,rolex replica watches,replica rolex, tiffany and co jewelry,tiffany and co outlet,tiffany and co,tiffany's,tiffanys,tiffany co,tiffany jewelry, oakley sunglasses, longchamp handbags,longchamp,longchamp outlet,longchamp bags,long champ, uggs, nike free,free running,nike free run,nike free 5.0,free running 2,nike running shoes,nike free trainer,nike free trainer 5.0,free runs,free run 5.0, michael kors outlet store,michael kors outlet,michael kors outlet online,michael kors,kors outlet,michael kors handbags,michael kors outlet online sale,michael kors handbags clearance,michael kors purses,michaelkors.com,michael kors bags,michael kors shoes,michaelkors,cheap michael kors, tory burch outlet,tory burch,tory burch handbags,tory burch shoes,tory burch sale,toryburch,tory burch sandals,toryburch.com,tory burch flip flops, prada handbags,prada,prada sunglasses,prada shoes,prada outlet,prada bags, kate spade outlet,kate spade,katespade,kate spade handbags, louis vuitton handbags,vuitton handbags,louis vuitton bags,louis vuitton purses, nike shoes,nike outlet,nike factory,nike store,nike factory outlet,nike outlet store,cheap nike shoes,nike sneakers, uggs outlet, louis vuitton outlet online,louis vuitton,louis vuitton outlet,louisvuitton.com,authentic louis vuitton,louis vuitton factory outlet,cheap louis vuitton, chanel handbags,chanel bags,chanel sunglasses,chanel purses,chanel outlet, louis vuitton outlet,louis vuitton outlet online,louis vuitton,louisvuitton.com,authentic louis vuitton,louis vuitton factory outlet,cheap louis vuitton, longchamp,longchamp handbags,longchamp outlet,longchamp bags,long champ

oakleyses said...

kate spade handbags,kate spade,kate spade outlet,katespade, nike free,free run,nike free run,nike free pas cher,nike free run pas cher,nike free france, nike air max,air max,air max pas cher,air max one,air max 90,air max france, hollister,abercrombie,abercrombie fitch,hollister france,hollister pas cher,abercrombie and fitch,hollister pas cher, timberland pas cher, true religion, nike air max, ralph lauren,ralph lauren uk,ralph lauren outlet,polo ralph lauren outlet, air force,nike air force,air force 1,air force one,nike air force 1,nike air force one,air force one nike, mulberry,mulberry handbags,mulberry outlet,mulberry bags,mulberry uk, nike air max, michael kors,sac michael kors,michael kors pas cher,sac michael kors pas cher,michael kors france, oakley pas cher,oakley,oakley soldes,lunette oakley pas cher,oakley france, michael kors, vans,vans pas cher,vans soldes, lululemon,lululemon canada,lululemon outlet canada,lululemon outlet online, true religion, longchamp,sac longchamp,longchamps,longchamp pas cher,sac longchamp pas cher,longchamp pliage,longchamp soldes,sac longchamps,longchamp france, hogan,hogan outlet,scarpe hogan,hogan sito ufficiale,hogan interactive, nike free run, air max,nike air max,air max pas cher,air max one,air max 90,air max france, tn pas cher,nike tn,nike tn pas cher,nike tn requin,tn requin,tn requin pas cher, coach outlet,coach factory outlet,coach outlet store,coach factory,coach outlet store online,coach factory online,coach factory outlet online,coach outlet online, north face, michael kors,michael kors uk,michael kors handbags,michael kors bags, nike roshe uk, coach outlet store online,coach outlet store,coach outlet, louboutin,chaussure louboutin,louboutin pas cher,chaussures louboutin,chaussure louboutin pas cher,louboutin france, true religion, michael kors canada, nike blazer

oakleyses said...

north face outlet,north face,the north face,northface,north face jackets,north face jackets clearance,the north face outlet, iphone 6 plus cases, soccer jerseys,soccer jersey,usa soccer jersey,football jerseys, vans shoes,vans outlet,vans store,star wars vans shoes,cheap vans,vans shoes outlet,white vans,black vans,red vans,vans star wars,vans sneakers,vans shoes outlet store,vans sale,cheap vans shoes, insanity,insanity workout,insanity workout calendar,insanity calendar,insanity workout schedule, iphone cases, nfl jerseys,jerseys,baseball jerseys,cheap jerseys,nba jerseys,hockey jerseys,basketball jerseys,jerseys from china,cheap nfl jerseys, new balance shoes,new balance,balance shoes,new balance outlet,new balance store,new balance store locator,new balance shoes for women,joe's new balance outlet,newbalance,newbalance.com,new balance walking shoes, asics,asics gel,asics running,asics running shoes,asics shoes,asics gel nimbus,asics gel kayano,asics gt, mcm handbags,mcm bags,mcm backpack,mcm outlet, timberland shoes, reebok outlet,reebok,reebok skyscape,reebok shoes, hollister clothing, iphone 5s cases, birkin bag,hermes belt,hermes handbags,hermes birkin,hermes bags,birkin bags, lululemon outlet,lululemon,yoga pants,lulu lemon,lulu.com,lululemon.com, ipad cases, herve leger,herve leger dresses, abercrombie, abercrombie and fitch,abercrombie and,abercrombie,abercrombie kids,abercrombie fitch,abercrombie.com, jimmy choo,jimmy choo shoes,jimmy choo outlet,jimmy choo handbags, giuseppe zanotti, valentino shoes,valentino,valentinos, ghd,ghd hair,ghd hair straighteners,ghd straighteners, beats by dre,dr dre,beats headphones,dre beats,beats by dr,beats by dr dre,beats audio,dr dre beats,dre headphones,beats by dre headphones,beats by dr. dre,cheap beats, ferragamo shoes,ferragamo,salvatore ferragamo,ferragamo belts,ferragamo belt,ferragamo outlet, iphone 6 cases, bottega veneta,bottega,bottega veneta outlet

oakleyses said...

ugg boots,uggs,ugg,ugg boots uk,ugg uk, vans scarpe, montre pas cher, karen millen dresses, hollister,hollister canada,abercrombie and fitch,abercrombie,abercrombie and,abercrombie kids,af, swarovski jewelry, canada goose outlet, barbour,barbour jackets,leather jackets,barbour sale,barbour outlet,barbour uk,barbour coats,barbour clothing, converse, louis vuitton,louis vuitton canada,louis vuitton outlet,louis vuitton outlet online, pandora jewelry,pandora charms,pandora bracelet,pandora bracelets,pandora rings,pandora jewelry store locator,pandora charm,pandora charms clearance,pandora store,pandora jewelry outlet store,pandora jewelry sale online, rolex watches,replica watches,omega watches,rolex watches for sale,replica watches uk,fake rolex, moncler,moncler outlet,moncler sito ufficiale, moncler outlet, lancel, ugg,uggs,uggs canada, canada goose outlet, canada goose outlet, ugg pas cher, pandora jewelry, barbour, louis vuitton,borse louis vuitton,louis vuitton sito ufficiale,louis vuitton outlet, canada goose, ugg,ugg australia,uggs,ugg pas cher,ugg soldes,bottes ugg,bottes ugg pas cher, moncler jackets, gucci, louis vuitton,sac louis vuitton,louis vuitton pas cher,sac louis vuitton pas cher,louis vuitton france, doke & gabbana, juicy couture outlet, sac louis vuitton,louis vuitton,louis vuitton pas cher,sac louis vuitton pas cher,louis vuitton france, wedding dresses,wedding dress,dresses for wedding,bride dresses,dresses for weddings,wedding dresses uk,cheap wedding dresses,vintage wedding dresses,monsoon wedding dresses,lace wedding dresses,wedding dresses for older brides,wedding dresses 2014, coach outlet,coach factory,coach factory outlet,coach outlet store,coach outlet store online,coach factory online,coach factory outlet online,coach outlet online, juicy couture, moncler

ninest123 said...

ninest123 16.02
oakley sunglasses, polo ralph lauren outlet, prada handbags, oakley sunglasses, louboutin, michael kors outlet, tiffany jewelry, ray ban sunglasses, ugg boots, ugg boots, louis vuitton, ugg boots, ray ban sunglasses, louis vuitton outlet, louis vuitton, burberry outlet online, replica watches, replica watches, louis vuitton outlet, prada outlet, michael kors outlet, longchamp outlet, burberry, michael kors outlet, louboutin outlet, ray ban sunglasses, nike outlet, cheap oakley sunglasses, ugg boots, gucci outlet, tory burch outlet, chanel handbags, uggs on sale, polo ralph lauren outlet, michael kors outlet, nike air max, michael kors, nike air max, louboutin shoes, louis vuitton, christian louboutin outlet, oakley sunglasses, michael kors outlet, tiffany and co, nike free, jordan shoes, longchamp, longchamp outlet, oakley sunglasses

ninest123 said...

louboutin pas cher, converse pas cher, true religion jeans, nike free, longchamp, true religion outlet, coach purses, nike trainers, burberry, coach outlet, air max, new balance pas cher, replica handbags, true religion jeans, nike roshe run, nike roshe, north face, ralph lauren pas cher, sac guess, mulberry, true religion jeans, timberland, michael kors, tn pas cher, longchamp pas cher, ray ban pas cher, nike huarache, nike air max, north face, hermes, oakley pas cher, vans pas cher, hollister, ray ban uk, hollister pas cher, abercrombie and fitch, ralph lauren uk, nike blazer, michael kors, sac longchamp, nike free run uk, air force, lululemon, michael kors, air jordan pas cher, nike air max, lacoste pas cher, hogan, nike air max, michael kors, vanessa bruno

ninest123 said...

iphone cases, vans, insanity workout, herve leger, ghd, nike air max, iphone 6 cases, giuseppe zanotti, asics running shoes, gucci, bottega veneta, ipad cases, lululemon, s5 cases, oakley, ralph lauren, reebok shoes, iphone 5s cases, nike roshe, timberland boots, converse, north face outlet, p90x workout, jimmy choo shoes, mcm handbags, north face outlet, mac cosmetics, ferragamo shoes, soccer jerseys, valentino shoes, hollister, louboutin, iphone 6 plus cases, beats by dre, iphone 6s plus cases, chi flat iron, abercrombie and fitch, instyler, wedding dresses, celine handbags, mont blanc, iphone 6s cases, babyliss, baseball bats, nfl jerseys, new balance, hollister, vans shoes, ray ban, soccer shoes, birkin bag, nike air max

ninest123 said...

toms shoes, canada goose uk, sac louis vuitton pas cher, canada goose, hollister, barbour jackets, converse outlet, barbour, louis vuitton, bottes ugg, moncler, marc jacobs, louis vuitton, supra shoes, juicy couture outlet, moncler, moncler, montre pas cher, moncler, doke gabbana outlet, replica watches, ugg pas cher, louis vuitton, canada goose, karen millen, pandora jewelry, moncler, ugg,ugg australia,ugg italia, doudoune canada goose, coach outlet, pandora charms, swarovski crystal, links of london, pandora jewelry, canada goose, lancel, louis vuitton, wedding dresses, moncler, pandora charms, canada goose outlet, moncler, ugg boots uk, thomas sabo, canada goose outlet, juicy couture outlet, ugg,uggs,uggs canada, canada goose, swarovski, moncler outlet
ninest123 16.02

Vicente wiko said...

bintaro perumahan bintaro sektor 1 bintaro sektor 4 bintaro sektor 9 bintaro tangerang cari rumah cari rumah bintaro cari rumah di jakarta timur cari rumah di jual cari rumah disewakan cari rumah murah di bintaro cari sewa rumah cluster darwin cluster flamboyan alam sutera cluster murah di bintaro daerah bintaro daftar harga rumah di alam sutera daftar harga rumah minimalis dijual 2 dijual rumah anggrek loka bsd

Zheng junxai5 said...

zhengjx20160511
ray ban sunglasses outlet
louis vuitton outlet online
kids lebron shoes
coach outlet store online
insanity workout
coach outlet
coach outlet online
retro 11
michael kors outlet clearance
ralph lauren outlet
fitflops
michael kors outlet
retro 11
coach factory outlet
coach outlet
michael kors outlet
coach outlet online
air jordan femme
true religion outlet
copy watches
true religion outlet store
toms outlet
kate spade
christian louboutin outlet
louis vuitton outlet online
michael kors
michael kors outlet
louis vuitton outlet
coach outlet
celine handbags
adidas yeezy
ray ban sunglasses uk
cheap jordans
ralph lauren home
louis vuitton outlet
kate spade outlet
replica rolex watches
ray ban outlet
louis vuitton purses
true religion outlet online