Page Impressions Ltd Blogcetera: UK ISP, Mobile Internet and Cable Subscriber Numbers - December 2013

Monday, December 09, 2013

UK ISP, Mobile Internet and Cable Subscriber Numbers - December 2013

Here is an update of the UK ISP market covering DSL and Cable Access market as well as the Mobile Dongle market in the UK.  I have also added in the published figures for 3G and 4G mobile access devices. I have used ITU published data for Broadband usage numbers and Neilson Ratings and ISP published figures to get an accurate picture as well all the reports and disclosures for each of the companies shown below. I believe these figures represent a reasonably accurate representation of the genuine adoption of broadband either via DSL, Cable or mobile dongle. Broadband connections included in this data cover download speeds equal to or faster than 256kbit/s.

Table 1. Broadband ISPs (Source: ITU, Neilsen, OFCOM & ISP Published Figures)

No.
ISP/Provider
User Numbers
% of UK Market (inc Mobile)
1
BT Retail
6,961,000
26.07%
2
Sky Broadband
5,017,000
18.79%
3
Virgin Media
4,488,600
16.81%
4
TalkTalk Group
4,076,000
15.27%
5
Orange
714,000
2.67%
6
Kingston Comms
178,200
0.67%
7
Zen Internet
94,000
0.32%
8
Vodafone UK
85,000
0.31%
9
Thus Group
80,000
0.30%
10
Entanet
70,000
0.26%

BT continues to grow its user base at the expense of the smaller players.  Sky Broadband has continued to grow, primarily by acquisition having taken over O2’s broadband user base.  However, although BT Sport is still in its early days, it is clearly impacting Sky’s organic growth.


The total UK Internet connectivity market is not only made up of Broadband ISPs, but connection is now frequently through 3G and a growing 4G user base. Consequently I have taken the total market as being made up of both the fixed-line broadband and mobile internet access as I think it would be erroneous to suggest that they are not part of the same competitive market. The Broadband ISP market size is estimated to be just under 22 million broadband connections. OFCOM estimates the mobile internet connectivity to be in the region of 5.0 million mobile broadband users in addition the 21.7 million fixed line users.  So the total market is estimated at 26.7million subscribers.  Of these super broadband users make up just 3.7million.

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