Summary of the Latest Social Media Data.

I was recent required to pull together a presentation covering the impact of social media on search engine optimisation and as part of that exercise I extracted a collection of the latest data points on the three leading social media sites of Facebook, LinkedIn and Twitter.  All the data is referenced from the companies themselves or studies they have commissioned.

Facebook

• 1 billion – Number of monthly active users on Facebook, passed in October 2012
•  31% - Percentage of users that check in more than once a day.
• 135 million – Number of monthly active users on Google+.
• Facebook accounts for approximately 26% of referral traffic.
• 47% – Percentage of Facebook users that are female.
• 29% - Percentage of Google+ users are female.
• 40.5 years – Average age of a Facebook user.
• 2.7 billion – Number of likes on Facebook every day.
• 24.3% – Share of the top 10,000 websites that have Facebook integration.
• 4.7 billion minutes are spent on Facebook daily

LinkedIn

• 187 million – Number of members on LinkedIn (Sept, 2012).
• 44.2 years – Average age of a Linkedin user.
•  Highly targeted professional networked audience with 50% of LinkedIn users having a bachelor’s degree or higher
• LinkedIn accounts for about 0.20% of referral traffic.
• American users spend an average of 17 minutes on the site.
•  22 million visit LinkedIn every day.
•  There are 2 million companies on LinkedIn

Twitter

• 200 million – Monthly active users on Twitter, passed in December 2012.
• 1 million accounts are added to Twitter every day
• 9.66 million – Number of tweets during the opening ceremony of the London 2012 Olympics.
• 175 million – Average number of daily tweets sent throughout 2012.
• 37.3 years – Average age of a Twitter user.
• 40 million visit Twitter daily
• 307 – Number of tweets by the average Twitter user.
• 51 – Average number of followers per Twitter user.
• 163 billion – the number of tweets since Twitter started, passed in July 2012.
•  $259 million is Twitter’s projected ad revenue in 2012
• 123 – Number of heads of state that have a Twitter account.

The rate of adoption of these services remains an extraordinary phenomenon and have become key drivers of income for both themselves and a myriad of businesses utilising their technology and market concentration.