Are you on your way to work or still in bed?

Today Google is introducing a new mobile widget to let you broadcast your location to select friends, family, and colleagues based on the coordinates of your mobile phone (via GPS or otherwise).  GPS enable mobiles are becoming increasingly popular and this sounds like a great new application. Google Mobile Maps new application is called Google Latitude and will enable you to let whoever you wish to know precisely where you are at any moment in time.

Now that is fine from a social perspective, but how long will it be before that company phone has the feature enable and your boss can track your every movement.  No more saying you are stuck in snow at the station when you are really taking a day off in bed!

Don’t feel like being tracked? Well you can just hide yourself from select “friends,” or manually enter a false location as your current one. This might arise certain suspicion on the part of you boss or partner though.

Still I think for most people it will be a fun new application.  You can download it from your mobile browser at google.com/latitude and start to encourage your friends to do likewise.  Latitude will work in 27 countries including the UK and most major European countries on Blackberries, Windows Mobile, and Nokia S60s. Android will begin rolling out over the next week, and an iPhone app is coming soon.  You can add it to your PC or Laptop to.  Another great application for the “mobility” to log into.