Page Impressions Ltd Blogcetera: Latest Trends online according to Razorfish

Thursday, March 12, 2009

Latest Trends online according to Razorfish

Each year Razorfish, an interactive marketing company, publishes its “Digital Outlook Report.”  The report is very interesting for anyone who is interested in making a living from the internet.

The first section identifies the key trends to watch over the coming year before examining them in greater depth.  They are:-

Trends to Watch

1.      Advertisers will turn to “measurability” and “differentiation”
in the recession.

2.      Search will not be immune to the impact of the economy.

3.      Social Influence Marketing will go mainstream.

4.      Online ad networks will contract; open ad exchanges will expand.

5.      This year, mobile will get smarter.

6.      Research and measurement will enter the digital age.

7.      “Portable” and “beyond-the-browser” opportunities will create new touch points for brands and content owners.

8.      Going digital will help TV modernize.

Whilst the document is overly long at 180 pages and does offer a very US centric view, it is definitely worth a look and ties up with many of the issues that I have been looking at over the past three years on this blog.  Get your copy from this link:-  Razorfish : Digital Outlook Report 2009

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