Page Impressions Ltd Blogcetera: UK ISP, Cable, Dongle and 3G and 4G User numbers November 2012

Thursday, November 22, 2012

UK ISP, Cable, Dongle and 3G and 4G User numbers November 2012

Here is an update of the UK ISP market covering DSL and Cable Access market as well as the Mobile Dongle market in the UK.  I have also added in the published figures for 3G and 4G mobile access devices. I have used ITU published data for Broadband usage numbers and Neilson Ratings and ISP published figures to get an accurate picture as well all the reports and disclosures for each of the companies shown below. I believe these figures represent a reasonably accurate representation of the genuine adoption of broadband either via DSL, Cable or mobile dongle. Broadband connections included in this data cover download speeds equal to or faster than 256kbit/s.

    Table 1. Broadband ISPs (Source: ITU, Neilsen, OFCOM & ISP Published Figures)

    No. ISP/Provider User Numbers % of UK Market
    1
    BT Retail
    6,444,600
    30.43%
    2
    Virgin Media
    4,413,400
    20.84%
    3
    Sky Broadband
    4,103,000
    19.47%
    4
    TalkTalk Group
    4,043,000
    19.09%
    5
    Orange
    723,000
    3.41%
    6
    O2
    579,000
    2.73%
    7
    Kingston Comms
    178,200
    0.84%
    8
    Zen Internet
    94,000
    0.44%
    9
    Entanet
    92,000
    0.43%
    10
    Thus Group
    87,000
    0.41%

    The major change over the past year has been been the continued growth of Sky Broadband which has seen it rise above TalkTalk.  Undoubtedly the combination of the Sky bundled offerings with its satellite TV content has driven this growth.  Recent launch of Talk Talk's TV set-top box plus the major BT play into football are both aiming at trying to redress this strategy.  Clearly Orange and O2 are seeking to enhance their position in the UK market through growth in the connected Tablet market which is experiencing phenomenal growth as eluded to below. 
    The total UK Internet connectivity market is not only made up of Broadband ISPs, but connection is now frequently through 3G and most recently 4G mobile network connections.  The Broadband ISP market size is estimated to be just over 21 million broadband connections. The figures for mobile connectivity is much harder to obtain, however, given that there are now many millions of Internet enable phones in use today. However, OFCOM indicate in their latest facts on the market that there are 5.1 million mobile broadband users in addition the 21 million fixed line users.

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