- Apple Apps – 700,000 (Nov 2012)
- Android Apps – 700,000 (Nov 2012)
- Microsoft – 120,000 (Dec 2012)
- 37mins the average time spent on apps per day
- Mobile apps will grow from a $6 billion industry today to $55.7 billion industry by 2015 (Forrester)
- The average Android smartphone user has downloaded 44 apps onto their phone
- 53% of American cellphone users now have a smartphone
- 38% of people who use social media on mobile devices cite general browsing as their main activity
The rapid growth of Android apps is very impressive, having caught up with Apple so quickly and will undoubtedly pass Apple in 2013. The fact that Apple apply rigid "quality control" as to which apps make it on to the iPhone and Google pretty much set a minimum compliance approach cannot be the only reason Android has blossomed since Microsoft has failed to grow in quite the same way. Apple need to decide whether they are going to carry denying other smartphone users the chance to use the Apple IOS and ultimately see the market they have owned slowly (or maybe not so slowly) eroded by Android as they did twenty years ago during the PC wars.
