UK ISP, Mobile Internet and Cable Subscriber Numbers - December 2013

Here is an update of the UK ISP market covering DSL and Cable Access market as well as the Mobile Dongle market in the UK.  I have also added in the published figures for 3G and 4G mobile access devices. I have used ITU published data for Broadband usage numbers and Neilson Ratings and ISP published figures to get an accurate picture as well all the reports and disclosures for each of the companies shown below. I believe these figures represent a reasonably accurate representation of the genuine adoption of broadband either via DSL, Cable or mobile dongle. Broadband connections included in this data cover download speeds equal to or faster than 256kbit/s.

Table 1. Broadband ISPs (Source: ITU, Neilsen, OFCOM & ISP Published Figures)

No.	ISP/Provider	User Numbers	% of UK Market (inc Mobile)
1	BT Retail	6,961,000	26.07%
2	Sky Broadband	5,017,000	18.79%
3	Virgin Media	4,488,600	16.81%
4	TalkTalk Group	4,076,000	15.27%
5	Orange	714,000	2.67%
6	Kingston Comms	178,200	0.67%
7	Zen Internet	94,000	0.32%
8	Vodafone UK	85,000	0.31%
9	Thus Group	80,000	0.30%
10	Entanet	70,000	0.26%

BT continues to grow its user base at the expense of the smaller players.  Sky Broadband has continued to grow, primarily by acquisition having taken over O2’s broadband user base.  However, although BT Sport is still in its early days, it is clearly impacting Sky’s organic growth.

The total UK Internet connectivity market is not only made up of Broadband ISPs, but connection is now frequently through 3G and a growing 4G user base. Consequently I have taken the total market as being made up of both the fixed-line broadband and mobile internet access as I think it would be erroneous to suggest that they are not part of the same competitive market. The Broadband ISP market size is estimated to be just under 22 million broadband connections. OFCOM estimates the mobile internet connectivity to be in the region of 5.0 million mobile broadband users in addition the 21.7 million fixed line users.  So the total market is estimated at 26.7million subscribers.  Of these super broadband users make up just 3.7million.

UK ISP, Cable and Dongle User Numbers - April 2009

Here is an update of the UK ISP market covering DSL and Cable Access market as well as the Mobile Dongle market in the UK. I have used ITU published data for Broadband usage numbers and Neilson Ratings and ISP published figures to get an accurate picture as well all the reports and disclosures for each of the companies shown below. I believe these figures represent a reasonably accurate representation of the genuine adoption of broadband either via DSL, Cable or mobile dongle. Broadband connections included in this data cover download speeds equal to or faster than 256kbit/s.

ISP      Total    % of   UK Accts. BT (inc Plusnet) 4,700,000 26.05% Virgin Media (inc Virgin.net) 3,934,800 21.80% CPW (inc AOL) 2,700,000 14.96% Sky 1,955,000 10.83% Tiscali UK 1,768,000 9.80% Orange 1,000,000 5.54% Royal Mail 560,000 3.10% O2 (Be & Dongles) 340,866 1.89% 3 (Mobile Dongles) 255,000 1.42% Kingston 203,000 1.12% T-Mobile (Dongle) 161,000 0.89% Vodafone (Dongle) 132,000 0.73% Thus 126,000 0.66% Entanet 92,000 0.51% Clara.net UK 72,000 0.40% Breathe 12,000 0.07% Supanet 6,000 0.03% Others 28,000 0.16% Total 18,045,666 100.00%

 

The UK market exceeded 18 million broadband connections for the first time with all the growth being shown by the dongle market.  Both Tiscali and Orange again reported lower figures and still no news on the Tiscali sell-off.  The new battle ground for users appears to be shifting to the FTTH (fibre to the home) and FTTB (fibre to the building).  BT announced their high speed initiative targeting 29 areas with their 40 Mbps offering.  Virgin complained that many of the areas targeted were already served by their 50Mbps service.

An interesting development is the planned development of local authority run “ISPs” planned on the back of i3 Group Ltd (formerly H20Networks) in Dundee and Bournemouth who could be offering Ethernet interconnectivity to the home of a fully duplex 100Mbps 55,000 and 88,000 homes respectively. Whether these locally run ISPs ever emerge is an interesting thought since it will lead local councils into the tricky area of service provision and possible political control of services delivered or “surfed” for by their customers.

Google Android paid for apps opens in the UK

Paid for applications will be available to UK Android owners from today, T-Mobile has announced.

For the first time, Android developers will be able to set their own prices for their apps. Previously, only free apps could be made available through the Android Market app store.

Speaking at an Android developer event, Regan Whitehead, mobile internet category manager at T-Mobile UK, said: "When users click on the Android Marketplace icon in the morning there will be a wide selection of paid apps on the market," including offerings from EA Sports and Activision.

Content on the Android Market is rated by users - in a similar fashion to YouTube - so developers who slap a high price tag on their app risk pricing it out of the market, according to Richard Warmsley, head of entertainment and internet at T-Mobile UK.

The store is like "eBay - developers are posting up their apps, they're setting the price, customers are rating independently and choosing what they want to have so it's an open market approach," he said.

The widespread interest in the potential of application marketplaces is hardly surprising, since  Apple revealed last year that it earned $30m in sales of iPhone apps in the first month after launching the App Store.

According to Maani Safa, head of mobile at The Telegraph Media Group, the newspaper's app - which was initially launched on Android - took about four times as long to port it over to the iPhone.

"Apple just make you jump through hoops," he claimed.

Because of these hoops, Safa said the company is "using Android as a trailblazer" - any app it creates will be launched first on Android and then ported over to other platforms because of the difficulties he had working with Apple

"Say you have a commercial deal in place and you want an application to go live on day X with an Android version. You create the application, you click on publish and literally within 10 seconds it's live in the application store, you call up the commercial partner and you tell them it's live ready to go. With the Apple version, you tell them it's date X - it gets to four days before, [Apple] gives you a call and says 'oh, by the way it's not going to go live for another two weeks'. 'Why?' 'It just isn't'."

There are currently more than 1,000 free apps available for Android.

T-Mobile's Warmsley said the top 10 apps downloaded on the G1 since its October 2008 launch are The Weather Channel, MySpace Mobile, ShopSavvy, Daily Horoscope, Free Dictionary Org, Ringdroid, Backgrounds, Barcode Scanner and Save MMS.

Currently, the G1 is only one model of Android phone is available in the UK and is exclusive to T-Mobile. Vodafone has just announced last month that they will begin shipping the HTC Magic Android compatible phone shortly. The phone will be available in the UK, Spain, France, and Germany.  

As regards the G1, T-Mobile's Warmsley said he was unable to put a figure on the number sold in the UK to date, but said that while "it's not a million", in a typical week T-Mobile's current sales rate of the G1 is 70 per cent of the iPhone's sales rate. O2 claims to have shipped more than a million iPhones in the UK.

The typical G1 user is a 32-year-old male, likely to be living in London or the South East - although there are also G1 'hotspots' in Leicester and Nottingham, according to Warmsley.

Additional Reporting from Silicon.com

UK Mobile Dongle User Numbers – Feb/March 2009

I have been researching the number of users now using 3G mobile dongles to link to the Internet in order to offer some insight into this largely hidden phenomenon.

Globally the market for 3G dongles is set to grow from 20 million units in 2008 to 26 million units in 2009 despite the downturn.

In Europe, some of the strongest growth has been recorded mainly due to the near saturation level of mobile usage compared to other parts of the world due to aggressive marketing push from the operators and the handset manufacturers.  This has resulted in an interesting development amongst Generation Y, those users born between 1978-2000.  This group have led the way in not bothering with fixed access telephony and are consequently adopting the 3G Dongle as their preferred method of Internet access.  Much of this growth is based on competitive all-you-can-eat tariffs and ease of use.

In the UK, which makes up approximately 3.5% of worldwide dongle sales, the mobile dongle user community now makes up over 4% of the overall broadband market.  These figures may not seem very impressive; however, with overall dongle sales set in 2009 to see 15% growth over 2008 and with the traditional broadband market at a standstill, the dongle market is likely to continue to make significant in-roads into the broadband market in 2009.  With increasing choice of low cost tariffs and user numbers in the UK could easily top one million by the end of 2009.

UK Market – February 2009

No	Operator	Number of Users	% Share	Comment
1	3	255,000	34%	The established leader of the dongle market, 3 has led the pack with its innovative pricing packages.
2	T-Mobile	161,000	22%	T-Mobile has used the UK as its primary test market for their dongle strategy and their innovative “webNwalk” service.
3	Vodafone	132,000	18%	Vodafone is the fastest growing of the major networks aggressively promoting and subsidising dongles because they are viewed as a secondary device that provides additional revenues for carriers beyond a traditional handset.
4	O2 (Dongles only)	122,000	16%	02 were the first major mobile network to enter the broadband market in the UK following its acquisition of Be, however, this seems to have been a distraction which has slowed their adoption of a dongle strategy.
5	Orange	57,000	7.7%	Orange seem to stumble from drama to crisis.  Their 3G Dongle strategy is little better.  They are seeing declining share of the broadband market and have been slow to put together a competitive offering for the dongle market.
6	Virgin Mobile	15,000	2%	Somewhat off the pace with their 3G dongle priced at £15 per month running over T-Mobiles network as MVNO.
	Total	742,000

To get an accurate picture, a number of published and unpublished sources have been used.  One needs to guard against the marketing hype that is put about regarding sales of individual networks, but the 3G dongle market is viewed as an area of vital importance by the mobile networks.  It will be interesting to see how the traditional ISPs respond.  Late in 2008, BT Broadband started to offer a WiFi dongle that connected to their network hotspots, BT Openzone, to their customers as an extension of their standard contract.  Neither  Sky or Tiscali have a competitive offering as yet, although Tiscali could still make a good fit for Vodafone.